Corporate Development

When it comes to billiards we run the table. When Escalade acquired the assets of the historic Brunswick Billiards brand in early 2022, it gave us a complete billiards and premium game room assortment. We already were the No. 1 market leader in billiard accessories, thanks to our acquisition in Cue & Case in 2014. We also acquired the assets of American Heritage in 2020, which marked our re-entry into premium billiards and game room market. Now, these three business lines, in combination, give Escalade a competitive edge in providing customers and consumers the ultimate billiards’ experience.


Brunswick® Billiards

For over 170 years, Brunswick Billiards has been a leading influence in recreational products, with the legacy of adaptability, creativity, quality, shared vision, and global outreach. Brunswick Billiards offers a wide selection of products including billiards tables, game tables, furniture, and racks & accessories.

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American Heritage Billiards®

Founded in 1987, American Heritage has grown into one of the world’s largest pool table and game room brands, with a mission to engineer the best quality billiard tables by utilizing the finest raw materials available and encompassing “old fashioned” wood joinery techniques.

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Cue & Case®

Founded in 1991 by a pool player with a dream of making billiards more popular by making it accessible to everyone, Cue & Case offers a wide selection of products—cues, cases, accessories, racks, balls and more—for players at every level and price point.

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PureX low-deflection technology pool cues are power-packed with high-tech performance enhancements. Built using quality materials and techniques to provide maximum straightness and prevent warping, these cues are designed to keep them looking and playing like new for years. PureX cases are the ideal accompaniment.


For over 25 years, Players cues have been popular with pool players across the globe. Known for consistently pushing the bar of design, Players releases new cutting-edge models each. From timeless, traditional style cues to edgy laser-etched designs to designs commissioned from famous artists, Players has something to satisfy every taste.


The namesake of champion pool player Steve “The Miz” Mizerak, this brand features billiard tables, cues and accessories are made for everyone. Strong, affordable and ding-, dent,- and warp-resistant, Mizerak cues are built with the beginner pool player in mind, while durable Mizerak billiard tables come in a range of styles and sizes from 6.5 to 8 feet.


Lucasi Custom offers classic, high-quality cues built to last for multiple generations. These cues feature custom laser-cut inlays with intricate precision cuts that create a tight fit with zero gaps.


The Rage brand offers a good selection of cues geared toward players of all ages and skill levels who want great quality at entry-level price point.