Connecting family and friends,
creating memorable moments
and playing life to the fullest.

Guided by our core values and exceptional teams,
we build shareholder value through a portfolio
of iconic brands, categories and products.

INNOVATE

INNOVATE and build niche businesses with sustainable competitive advantages that support healthy, active lifestyles.

OPERATE

OPERATE with a decentralized organization structure where decisions affecting the customer and the product are led by, and made close to, the consumer.

GENERATE

GENERATE superior long-term performance through profitable revenue growth, lean cost structure, financial discipline, and strong balance sheet.

ALLOCATE

ALLOCATE our assets and excess cash flow to the highest risk-adjusted return alternatives to support the goal of maximizing total shareholder return.