Connecting family and friends,
creating memorable moments
and playing life to the fullest.

Guided by our core values and exceptional teams,
we build shareholder value through a portfolio
of iconic brands, categories and products.

As we look ahead to the future, we are pleased to present our corporate strategy—an essential game plan designed to lead our company towards sustained growth and long-term shareholder value. Our strategic playbook is based on four fundamental pillars: Innovate, Operate, Generate, and Allocate.

These four pillars collectively form the foundation of our corporate strategy and provide a framework for our decision-making processes. As we implement our game plan, we remain committed to delivering excellence in all our actions: fostering Innovation, optimizing Operations, Generating performance, and Allocating resources judiciously.

With a clear strategy, a culture of innovation, and steadfast dedication, we are confident in our team’s ability to beat the competition and deliver superior returns for our shareholders.

Just as a championship team meticulously crafts its playbook to outmaneuver opponents, our strategy is designed to keep us ahead of the curve. By leveraging our strengths and addressing challenges head-on, our approach ensures we are not just playing the game—we are setting the pace and aiming for victory!

INNOVATE

INNOVATE and build niche businesses with sustainable competitive advantages that support healthy, active lifestyles.

OPERATE

OPERATE with a decentralized organization structure where decisions affecting the customer and the product are led by, and made close to, the consumer.

GENERATE

GENERATE superior long-term performance through profitable revenue growth, lean cost structure, financial discipline, and a strong balance sheet.

ALLOCATE

ALLOCATE our assets and excess cash flow to the highest risk-adjusted return alternatives to support the goal of maximizing total shareholder return.