Corporate Development

We believe fitness is not just about a workout, it’s a lifestyle. Our growing range of strength training, resistance training, yoga and recovery equipment empowers people to train harder, perform greater, do better—to find their personal best in the privacy and comfort of their home. Whether leveling up a home gym or setting up in one corner of a bedroom, our gear fits the space and the workout Everything you need. No excuses.



For over 40 years, Lifeline has continued to innovate and revolutionize training tools that define the benchmark in professional-grade fitness equipment for resistance, bodyweight, strength, athletic training, mobility and recovery, and yoga.

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We took one of our earliest steps toward leadership in the fitness category in 2002 with the acquisition of The Step—the original aerobic fitness step company known for its iconic teal and purple platforms. Made in the U.S., the Step is a fitness essential in clubs and homes worldwide, and continually improves and innovates the platform design to suit a variety of aerobic and strength exercise programs.

Natural Fitness®

A pioneer in the rapidly growing eco-friendly wellness products marketplace, Natural Fitness is a favorite of both the professional and amateur yogis, who laud our thoughtfully designed tools lauded for their unparalleled performance and minimal environmental impact.

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PER4M products are accessible, cutting-edge performance training tools to help customers gain a competitive edge in their training. Our products were expertly designed to aid in the development, progression and improvement of four key areas to athletic performance success: speed, quickness, agility and power.

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KettleWorX is a pioneer in at-home kettlebell training with its enamel-coated, cast iron kettlebells that feature a smooth, wide-grip handle and a colored vinyl coating to protect floors and equipment, and for easy weight identification in 5lb increments, 5lb – 25lb.

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